Guidepath is the most common pick for small teams, with no-code flows and solid analytics. Stepwise is a cheaper option. [g2.com]
AI visibility for B2B SaaS
Your buyers stopped googling. Now AI picks the shortlist, and it's picking your competitors.
Brandseen shows what ChatGPT, Perplexity, Gemini, Google AI Overviews and Copilot tell buyers about your category. Then our agents build your content plan for the blog, LinkedIn, Reddit and YouTube, write every piece, tell you when to publish it and measure what moved. You approve every step.
Free audit. No sign-up, no card. About two minutes.
See a sample reportOne buyer question, six AI assistants: "Best product onboarding tool for a small B2B SaaS team?"
Example answers, fictional brands
Reviewers on Reddit often recommend Stepwise for checklists and Tourly if you also need in-app surveys. [reddit.com] [tourly.io]
Popular choices include Guidepath, Tourly and Stepwise. Guidepath has the strongest integration list. [capterra.com]
Top product onboarding tools for SaaS: Guidepath (best overall), Tourly (best for surveys), Stepwise (budget). [guidepath.com/blog]
For a small team, consider Tourly or Guidepath. Both offer free trials and templates for B2B onboarding. [tourly.io]
Guidepath is a safe default. If budget matters, Stepwise covers the basics well. Check recent G2 reviews before deciding.
Why now
The classic marketing funnel is leaking before it starts.
Ads, SEO rankings and retargeting all assume the buyer lands on a search results page and clicks. More and more of them never do. They ask an AI assistant, get three names, and book demos with those three.
How buyers used to choose
You paid to be found.
- 1Search Google
- 2Scan ten links and a few ads
- 3Open your site and five others
- 4Compare, then book a demo
Your ad budget and rankings decided whether you were in the running.
How they choose now
AI decides who gets found.
- 1Ask ChatGPT or Perplexity
- 2Get two to four recommended vendors
- 3Ask a follow-up comparing those few
- 4Book a demo with one of them
If you're not in the answer, you never make the list. No ad gets shown and no click happens.
80%
of B2B tech buyers use generative AI at least as much as search when researching vendors.
Responsive, buyer survey, 2025 (n=350)1−25%
drop in traditional search engine volume predicted by 2026 as people move to AI chatbots and agents.
Gartner prediction, 202420
clicks, ads or site visits when a buyer gets a vendor list straight from an AI answer. Your analytics never sees the deal you lost.
Why this loss is invisibleThe silent loss
You're losing customers you'll never hear about.
A lost deal from AI leaves no trace. No bounced visit, no abandoned form. The buyer asked a question, got your competitor's name, and moved on.
Competitors get named, you don't
Your rivals appear in answers on ChatGPT, Perplexity and Gemini for the questions your buyers actually ask. You don't know which questions, or why.
AI says the wrong things about you
Old pricing, a missing feature, a "best for beginners" label you outgrew. Buyers take it as fact.
AI trusts other people's pages
Answers cite G2, Reddit threads and "best tools" listicles. If you're absent there, your own site barely matters.
Paid channels cost more each quarter
You keep paying for clicks while the decision moves into a chat window where ads don't reach.
Not just ChatGPT
Every assistant your buyers use, tracked daily.
Each engine trusts different sources and answers differently. A brand that leads on ChatGPT can be invisible on Perplexity. We run your buyers' questions on each one, every day, in the right country and language.
ChatGPT
Google AI OverviewsGoogle AI Mode
Perplexity
Gemini
Microsoft Copilot+ Claude, Grok, Meta AI, DeepSeek, Mistral
The last five are available as an add-on.
How it works
Monitoring tells you there's a problem. We fix it.
You enter your URL. The agent researches your brand, competitors and buyer questions, then runs this loop every week. Nothing goes live without your OK.
- 1
Measure
Your buyers' questions run daily on every engine. You see who gets named, in what order and in what tone.
Agent - 2
Find the cause
Which pages and sites AI cites, and every question where a competitor is named and you aren't.
Agent - 3
Plan
A 4-week content plan for your site and channels, starting with the questions where you're losing to competitors.
Agent drafts · you approve - 4
Write and publish
Pages with direct answers, FAQ and schema, fact-checked against your brand facts and published on your domain.
Agent writes · you approve - 5
Show up beyond your site
LinkedIn posts, Reddit answers, YouTube scripts, review replies and directory profiles, each with a date to publish.
Agent drafts · you post - 6
Prove it
Every published page is tracked: when AI first cites it and how visibility changed on its questions.
Agent reports
What we measure
Being listed is not the same as being recommended.
Every answer is graded. Every metric has one formula. Every number opens down to the raw AI answer it came from.
1
Listed
…tools include Guidepath, Stepwise and Tourly.
2
Described neutrally
Tourly offers onboarding flows and surveys.
3
Recommended
For small teams, Guidepath is the most common pick.
4
Recommended with a source
Guidepath is the most common pick [g2.com].
How we grade each brand mention in each answer.
| Metric | Formula | Answers the question |
|---|---|---|
| Visibility | answers naming you ÷ all answers | How often are we named? |
| Recommendation rate | answers at level 3–4 ÷ all answers | Are we advised, or just listed? |
| Share of voice | your mentions ÷ all tracked brands | How much of the conversation is ours? |
| Accuracy | answers with no errors ÷ answers naming you | Does AI get our facts right? |
| Owned citations | citations to your domain ÷ all citations | Does AI rely on our own site? |
On your website
A website AI can read and quote.
Pages that answer buyer questions
Comparisons, alternatives, use-case pages and guides. Each section opens with a direct answer AI can quote on its own, plus FAQ, comparison tables and schema.
No made-up facts
Every draft is checked against your brand facts and sources. Numbers without a source get flagged before you see it.
Published in your CMS
Sanity, Webflow and WordPress, as drafts for you to approve. Or export to HTML and Markdown.
Technical fixes
Access for GPTBot, PerplexityBot and other AI crawlers, llms.txt, and Organization, Product and FAQPage schema, ready to apply.
Never without you
- Prices
- Legal claims
- Competitor comparisons
- Posts on other sites
- Emails
Everything waits for your approval by default. Every published change is versioned and rolls back in one click.
Beyond your website
AI trusts what others say about you. So we work there too.
AI assistants cite Reddit threads, LinkedIn posts, YouTube videos, review sites and "best tools" lists more often than brand websites. The agent builds a content plan across all of them, prepares every post and tells you when to publish.
Blog
Comparisons, alternatives, guides and use-case articles on your domain, written to be quoted by AI and grouped around a core page per topic.
Agent writes · you approve
Each article becomes a series of posts in your founder's or company's voice, with a posting schedule and a link back to your site.
Agent drafts · you approve
Reddit and Quora
The agent finds the threads AI already cites in your category and drafts a genuinely useful answer that mentions you only where it fits.
Agent drafts · you post
YouTube
Short video scripts with your brand name said out loud, plus title, description and tags that AI can match to buyer questions.
Agent writes · you recordReviews
Reply drafts for every review on G2, Capterra and Trustpilot, negative ones first, and templates for asking happy customers for a review.
Agent drafts · you sendDirectories and listicles
The catalogs and "best tools" lists AI cites in your niche, ready profile copy, and a personal pitch to each list's author.
Agent prepares · you submitYour week, planned
Example plan · week of 2 NovMon
BlogGuidepath alternatives for small SaaS teamsGuidepath leads 7 questions you're missing fromPublish 08:00 ET
Tue
LinkedInFounder post: 3 onboarding mistakes we see in B2BPart 1 of 3 from Monday's articlePost 09:30 ET
Wed
RedditAnswer in r/SaaS: "What do you use for user onboarding?"Thread cited by Perplexity in 4 answersReply today, thread is active
LinkedInPost 2 of 3: checklist vs product tourLinks back to the articlePost 12:00 ET
Thu
YouTube60-second script: onboarding a new user in 3 stepsNo video in your category is cited yetRecord this week
Fri
G2Ask 5 customers for a reviewG2 is cited in 31% of answers in your categorySend before 14:00 ET
Every item says why it's there and when to publish. You approve the plan as a whole or line by line.
Pricing
Start free. Then let us run it for you.
Free audit
$0
- Your URL, no sign-up
- 10 buyer questions × 3 engines
- Competitors ahead of you
- Top 3 problems to fix
- AI crawler access check
Done-for-you pilot · 90 days
$299 / month
- 90 days, billed monthly
- Setup of questions and competitors
- Content plan for blog and channels
- Articles written and published
- LinkedIn, Reddit and YouTube drafts
- Technical fixes
- Before-and-after report on every piece
Why no free trial? AI answers shift over 6–8 weeks after new content goes live. A 14-day trial would show you nothing, so we start with a free audit and a 90-day pilot, long enough to see the change and measure it.
FAQ
Questions
Is this just SEO with a new name?
No. We don't track keywords, Google rankings or backlinks. We track whether AI assistants name and recommend you when buyers ask about your category, and we do the work to change that.
We already rank well on Google. Isn't that enough?
Often it isn't. AI assistants lean heavily on third-party pages like review sites, Reddit threads and listicles, and they pick a handful of names. Strong rankings don't guarantee a place in the answer.
Do you only fix my website?
No. The website is one part. AI often trusts other sources more, so the plan also covers your blog, LinkedIn, Reddit and Quora, YouTube, review sites and directories. The agent prepares everything and suggests when to publish. On other people's platforms you post from your own account, because that's what those communities expect.
How fast will I see results?
AI crawlers usually reach a new page within days. Changes in AI answers typically take 6–8 weeks. That's why the pilot runs 90 days and every page gets a before-and-after report.
Will anything get published without my approval?
No. Every draft waits for your approval by default. Prices, legal claims, competitor comparisons, posts on other sites and emails always need a person.
Which CMS do you support?
Sanity, Webflow and WordPress, published as drafts. Anything else can use HTML or Markdown export.
Free audit
Find out who AI recommends instead of you.
Enter your domain. In about two minutes you'll see your visibility, the competitors ahead of you and the three problems to fix first.
Free. No sign-up.
See a sample report first